The Story of Brothers It all began in the capital of Punjab, Chandigarh, in 2001, where siblings Hiteish and Ashish cut their teeth into the jewellery business by acquiring a sick unit. At the time, the business model was based on export of jewellery, mainly gold bangles under Siddharth Exports (India). Later, the talented and ambitious duo envisioned opportunity in the local market. With an eye into the future, a customer centric focus and emphasis on quality, they built a strong foothold not only in Chandigarh, Mohali and Panchkula but in Punjab, Haryana, Himachal Pardesh and some parts of J&K.

 

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